Ah, Wikipedia…

Peets was created in 1966 (Bay Area); Starbucks was created by Jerry Baldwin (Seattle, 1971) in the image of Peets. Howard Shultz joined Starbucks in 1982 but left to create Il Giornale in 1985. Starbucks owners bought Peets stores, and sold Starbucks name to Il Giornale.

Thus what today is Starbucks is really Shultz’s rebranded vision Il Giornale; And what is Peets today is really the original vision of Starbucks, which, by the way, was the original vision of Peets.

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